In today’s digital age, customer feedback has become more important than ever. With numerous companies competing for customer attention, understanding and catering to the needs of customers has become crucial for business growth. This is where comes in, a customer feedback platform that streamlines the feedback process, enabling businesses to gather insights and improve their customer experience.

In this article, we’ll delve into the features of and explore how it stands out from other feedback platforms. We’ll also discuss some of the benefits of using and why it has become an essential tool for businesses worldwide.

What is is a customer feedback platform that enables businesses to gather feedback from customers in a simple and effective manner. The platform was founded in 2013 by Caleb Elston, who saw a gap in the market for a customer feedback tool that was easy to use and understand. has since grown to become a leading player in the feedback industry, helping businesses of all sizes gather insights and improve their customer experience.

Features of

  • NPS Surveys: One of the most significant features of is its Net Promoter Score (NPS) survey tool. The NPS survey is a widely used method of measuring customer loyalty and satisfaction. The tool enables businesses to ask a single question to customers, “On a scale of 0-10, how likely are you to recommend our product or service to a friend or colleague?” Based on the responses, customers are classified into three categories: promoters, passives, and detractors.
  • Multiple Channels for Feedback: enables businesses to gather feedback from customers through multiple channels. The platform supports email, SMS, web, and in-app surveys, making it easy for businesses to reach customers on the channels they prefer. The ability to gather feedback through multiple channels ensures that businesses receive feedback from a diverse range of customers, enabling them to make more informed decisions.

  • Customizable Surveys: offers a range of survey customization options, allowing businesses to create surveys that align with their brand and messaging. Businesses can customize survey themes, colors, and fonts to match their brand identity. Additionally, they can customize survey questions, allowing them to gather specific insights that are relevant to their business.

  • Automated Feedback: enables businesses to automate their feedback process, making it easy to gather feedback on a regular basis. The platform supports triggers and rules, enabling businesses to send surveys at specific intervals, such as after a purchase or after a customer support interaction.

  • Real-Time Reporting: provides real-time reporting and analytics, enabling businesses to track their feedback progress and make data-driven decisions. The platform provides detailed reports on NPS scores, feedback trends, and customer sentiment. Additionally, businesses can filter feedback by demographics, such as age, gender, and location, enabling them to gain insights into different customer segments.

Why Stands Out?

  • Ease of Use: stands out for its ease of use. The platform is intuitive and user-friendly, making it easy for businesses to create and send surveys without the need for technical expertise.

  • Customer Support: provides exceptional customer support. The platform offers a range of support options, including live chat, email support, and a knowledge base. Additionally, provides dedicated customer success managers to help businesses get the most out of the platform.
  • Integration: integrates with a range of third-party tools, such as Salesforce, Slack, and HubSpot. Integrating with other tools enables businesses to streamline their feedback process and make more informed decisions.
  • Cost-Effective: is cost effective compared to other feedback platforms. The platform offers a range of pricing plans, starting from $0 per month for up to 250 survey responses per month. This makes accessible to businesses of all sizes, from startups to enterprise-level organizations.
  • Actionable Insights: provides businesses with actionable insights that enable them to improve their customer experience. The platform not only provides NPS scores but also provides detailed feedback on what customers like and dislike about their products or services. This enables businesses to make data-driven decisions and take action to improve their customer experience.

Benefits of using

  • Improved Customer Experience: enables businesses to gather feedback from customers, enabling them to understand customer needs and improve their products or services accordingly. This can lead to improved customer satisfaction and loyalty, ultimately resulting in increased revenue.

  • Time and Cost Savings: streamlines the feedback process, enabling businesses to gather feedback more efficiently. This can result in time and cost savings, as businesses can allocate resources more effectively.
  • Competitive Advantage: By using, businesses can gain a competitive advantage by understanding customer needs and making improvements accordingly. This can help businesses stand out from competitors and attract more customers.

  • Data-Driven Decisions: provides businesses with data-driven insights that enable them to make informed decisions. By using customer feedback to drive decision-making, businesses can make improvements that are more likely to result in positive outcomes.
  • Increased Customer Engagement: enables businesses to engage with customers through surveys, showing customers that their opinions are valued. This can lead to increased customer engagement and loyalty.


In today’s competitive business landscape, understanding customer needs and providing a seamless customer experience is more important than ever. is a customer feedback platform that streamlines the feedback process, enabling businesses to gather insights and improve their customer experience. With features such as NPS surveys, multiple channels for feedback, customizable surveys, automated feedback, and real-time reporting, stands out as a leading player in the feedback industry.

Using can provide businesses with numerous benefits, including improved customer experience, time and cost savings, a competitive advantage, data-driven decisions, and increased customer engagement. With its user-friendly interface, exceptional customer support, and cost-effective pricing plans, is an essential tool for businesses of all sizes looking to improve their customer experience and grow their business.