Max is the destination for HBO Originals, Warner Bros. films, Max Originals, the DC universe, the Wizarding World of Harry Potter, an expansive offering of kids content, and best-in-class programing across food, home, reality, lifestyle and documentaries from leading brands like HGTV, Food Network, Discovery Channel, TLC, ID and more. Max will stand out amongst streamers by uniquely combining unrivaled breadth and superior quality with iconic franchises and strong product experience, all for great value.
Max will offer three pricing options, giving subscribers the choice to select which plan best fits the needs of their household.
Max Ad-Lite | $9.99/month or $99.99/year
2 concurrent streams, 1080p resolution, no offline downloads, 5.1 surround sound quality
Max Ad Free | $15.99/month or $149.99/year
2 concurrent streams, 1080 resolution, 30 offline downloads, 5.1 surround sound quality
Max Ultimate Ad Free | $19.99/month or $199.99/year
4 concurrent streams, up to 4K UHD resolution, 100 offline downloads, Dolby Atmos sound quality
Max will bring HBO Max’s can’t-miss programming and Discovery+’s engaging real life entertainment content together to create a complete viewing experience for all ages. The service will feature a regular freshness of content with an average of more than 40 new titles and seasons every month. With a library of iconic favorites, Max will offer a world-class collection of globally recognized brands, franchises, series, and characters, making it a truly unprecedented offering. Audiences will be able to explore the iconic worlds of HBO, the DC Universe, and Harry Potter, plus hit movies, original series, and fan-favorite genres like true crime, reality, food, and comedy, all in one place.
Premium Video Playback: A new video playback experience will deliver smooth and cinematic video to users, wherever and however they prefer to watch. Whether binging their favorites, watching offline on-the-go, or tuning in on Sunday nights for the latest episode of Succession, users can count on seamlessly diving into their preferred worlds.
Personalization: Max will expand personalization beyond just the home page, offering a differentiated and high-performing experience for every user across the whole service. By significantly increasing our investment in machine learning while maintaining an editorial voice, Max will deliver a unique human and machine approach that will help surface the best content for our users.
More Prominent Kids Experience: At launch, Max will introduce a default kids profile for new subscribers along with accompanying parental controls. Parents can choose to customize settings and select to limit content for the kids profile by ratings: little kids (tv-y), big kids (tv-y7, tvy7-fv), big kids plus (tv-g, g), preteens (tv-pg/pg), or teens (tv-14, pg-13). Parents will also have the ability to set individual profile PINs to lock access to their adult profiles, as well as a parent code to lock their children inside of the Max kids experience.
Simplified Navigation: Max works harder so viewers don’t have to. Streamlined categories, improved content details pages, shortcuts, dedicated brand hubs and thematic content rails, make exploring the app and discovering new interests easier. The updated design coupled with a better personalization engine will help consumers quickly find and discover the best of what they are looking for.